Find Amazon Keywords before Creating your PDF Book Interiors for LCB
How to Find Amazon Keywords (Post #7 POD)
In the last post, I shared with you why it is better to upload PDF files when you self-publish at Amazon’s KDP (Kindle Direct Publishing). In this post, I will share with you many season Amazon sellers do before listing any product: find keywords.
Start with Keywords
People go to Google to search. When they go to Amazon, they are there to buy. You should know what words they are using to search for things they buy. This will help you jumpstart your success in self-publishing low-content books. Let’s start with a simple lined notebook that we will publish as a paperback.
Go to amazon.com and check the zip code. Change it to where your target market are or leave it as it is. In my example above, when I typed “writing” and waited for a few seconds, amazon helped me find products by giving writing search phrases. I picked “writing practice for kids” and re-typed it. Amazon responded by giving me more keywords. Now I have an idea what Amazon buyers are searching for.
Dig Deeper
From the keyword lists, pick one and look at the products. Find something that looks like a low-content book. For our purposes, I found these two items.
I know some of you are English teachers. Please set aside grammar for a while and look at the book title in a different light. Look at it as Amazon search terms that attract buyers. You will see that all parts of the low-content book listings:
book title
book sub-title
author and/or publisher (in this case it was not used as a keyword but sometimes, Amazon sellers use their target keywords as author too)
book description
All parts of the Amazon listing help your self-published book to be found. Even the customer reviews help in the Amazon search algorithm.
Your Assignment
Now that you know how to find keywords, list them. For experienced Amazon sellers, there are other factors like competition score, sales etc. But for our series’ purposes, let’s keep it simple. Just find a list of keywords you want to target. In the next post, we will use those keywords to design our book interiors.
For those who want to know more about Amazon keywords and other available tools, see my previous post where I discussed Publisher Rocket, Book Bolt and KDP Spy Pro. These apps make keyword search easier and faster.