Productized Service for Teachers you can Easily Duplicate
Your Service is Productized when you have these Three Essential Items
In our last post, I showed you how to easily find an expertise to productize. I broke down my own expertise as a SPED teacher and zeroed in on “HS Math + Life Skills.” In this post, I will show you how I was able to transform this idea into a productized offer using a FREE platform.
Repackaging Expertise to a Marketable Product
Investopedia defined productize as “the process of developing or altering a process, idea, skill, or service to make it marketable for sale to the public.” In order to productize my expertise on teaching HS Math and Life Skills to children with special needs, I looked at my previous lessons and I remembered how I used ten-frames and a hundred board to teach Money concepts as shown below.
I realized I can offer the same lesson to younger students to widen my market. Thus, I repackaged it to a 30-page downloadable product called “Helping Teachers and Parents teach Money Skills” and offered virtual coaching as shown below or at https://teachercareerchange.gumroad.com/l/money-skills-coaching01.
I used Gumroad, a free platform for online sellers, to create the landing page above. It has no monthly fee and has all the essential elements we need to productize:
Offer on a Landing Page
Payment System
Delivery System
Offer on a Landing Page
I offered virtual coaching to help teachers and parents teach money skills. I admit, it is not yet fully productized because I am still exchanging my minutes for pay. However, after a few calls, I will be able to find out what are the common questions. Then, I can create a “how-to” video that they can watch so it will be asynchronous instead.
Payment System
Your landing page should always have a payment system. Gumroad processes the payment and get a small percentage as a fee for using their platform. If you want to use other platforms, make sure it has a payment system.
Delivery
Lastly, there should be an automatic delivery system of your product. Once your customer pays, they expect to receive something. In the landing page, I specified that they will receive:
a sign-up calendar link to schedule virtual coaching
a short survey on your child's current level
a 20-minute one-on-one virtual lesson for your child
a 10-minute follow-up with you on how to teach the lesson
The first two items are automized. Gumroad will show a calendar link I created from an app called TidyCal which has a free version. I used the paid version which I got for a one time fee of $29.
I connected TidyCal with my Google Calendar and chose what days and times I want to offer. For this coaching, I chose Sunday nights and Monday mornings. Once a client signs up, TidyCal will:
schedule a video conference using Google Meet which is also free.
automatically ask the client to answer a short survey
If you are not used to Google Meet, there is an option to use Zoom instead of Google Meet. After a few video calls, I plan to record a video and offer it instead of a synchronous coaching so it will be fully productized—not offering minutes for pay which limits your earning potential because your time is limited. In that case, the client will get a YouTube video link that will not be available in public. Next, we’ll discuss how to increase your earning by offering related products.